The exhibitions designed for the whole family at the Tel Aviv Museum of Art are interactive, based on an education philosophy which stresses individual learning through hands-on experience. The Museum, which was been entrusted with preserving original works of art, has established a policy of maintaining a physical distance from the works of art. In order to allow the children to have a hands-on experience in an informal atmosphere, the interactive exhibitions offer a richly-stimulating learning environment which allows the children to operate freely. In this way the visit to the Museum becomes a positive experience. The main objective of this learning technique is to train the child to independent learning which is both effective and enjoyable. We believe that the sense of enjoyment will encourage the child to return to the Museum and to apply the tools that he has acquired in his repeated encounters with works of art. The interactive exhibitions at the Museum are designed especially for young people, and are successful in attracting thousands of children, parents, and grandparents. Families learn about original works of art through hands-on experiences and activities that turn the visit to the Museum into a multi-sensory learning experience. In addition, thousands of schoolchildren come to the Museum on class trips and receive special explanations from the Museum guides. The exhibitions also stimulate and inspire hundreds of teachers and educators who use their visits to develop new programs and methods for teaching art. Original ideas, the use of technology, the manner of displaying art works, and the fact that each exhibition is different than the one before in design and activity – all make a visit to the exhibitions an appealing experience.

The objectives of the interactive exhibitions: to give the child tools to understand the language of art, to develop skills in viewing works of art, to arouse curiosity and interest, to turn the Museum visit into a positive experience, to enrich the child’s inner world, and to heighten his sense of criticism and appreciation.

FACELOOK

An Exhibition for the Whole Family
The interactive exhibition Facelook is concerned with the network of explicit and implicit relations between portraits and paintings of figures from the museum's collection of Israeli art, which is currently on display in the Herta and Paul Amir Building, and between the contemporary Israeli paintings featured in this exhibition. The connections between these different works are based on familial relations, similarities in style, quotations, and shared themes. At times, these connections are addressed by the artists themselves, while in other instances they have been made by the exhibition curator.
The style of the family portraits created by the painter Gideon Rubin, for instance, differs significantly from that of the family portraits created by his grandfather, Reuven Rubin; Osnat Reisman Ben-Shalom, the daughter of Ori Reisman, dialogues with her parents through her paintings; Eliahou Eric Bokobza borrowed the figure of the stonemason from an illustration by Nachum Gutman (from the book: A Small Town with a Very Few People), endowing it with his own contemporary interpretation of the Hebrew term "Arab labor"; and Shira Gepstein-Moshkovich quotes figures from Yohanan Simon's painting Sabbath on the Kibbutz, and plants them in a frenzied urban landscape. The network of associations created between these different works reflects the ways in which contemporary artists address the themes represented in the course of the 20th century by a range of Israeli artists: Arab figures, soldiers, family portraits, self-portraits, portraits of leaders, and images of parents and children. These numerous types come together to form "Facelook" – a network of faces that is composed of people living both in Israel and elsewhere.
The curatorial concept underlying this exhibition was based on the idea of creating an imaginary "social network" of Israeli artists. To this end, we at the museum created a computer program based on Facebook, which enables visitors to learn about the artists included in this network, their works, and their relations with other artists. In addition, Itamar Gilboa's work maps the connections between artists, curators, and art-world figures.
Each of the contemporary works featured in this exhibition is accompanied by a reproduction of the work from the museum collection to which it is related.

After visiting this exhibition, you are invited to tour the new building and visit the museum's exhibition of Israeli art, where you may search for the original artworks.
 

For more information:
sarar@tamuseum.com

Curator: Sarah Reiman Shor

+972 (0)3-6077044

orits@tamuseum.com

Assistant Curator: Orit Sabag

+972 (0)3-6077046